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A movement to change
the face of the PR industry
A groundbreaking solution tailored specifically for the PR industry.
Crafted by a seasoned industry expert, this innovative system is designed to nurture workforces, to thrive and unleash their full
potential, leaving a lasting, positive imprint.
A movement to change the face of the PR industry
A groundbreaking solution
tailored specifically for the
PR industry.
Crafted by a seasoned
industry expert, this
innovative system is
designed to nurture
workforces, to thrive
and unleash their full
potential, leaving a
lasting, positive
imprint.
The PR industry today
In today's fast-paced PR industry, high stress levels and burnout are becoming increasingly prevalent leaving professionals feeling demotivated, drained and unproductive.
Many PR agencies struggle with retaining motivated and engaged teams, as burnout and stress continue to take a toll on employee well-being, costing PR agency owners thousands.*
91%
                  of those in PR have experienced poor mental health at some point in the past year. A quarter are currently diagnosed with a mental health condition.*
60%
                  have told someone at work that they've struggled with their mental wellbeing, up from 51% last year.*
58%
                  said an overwhelming workload was a key source of workplace stress, the same as seen in 2022.*
59%
                 Having too much work to do is the biggest barrier to taking time off to deal with mental health. Three in five of those who experienced poor mental health cited this as a reason for not taking time off. This continues to be the biggest barrier, and now exceedes what was seen in 2022 (50%).*
29%
                 or almost three in ten have found their job stressful, similar to last year (30%).*
*Stats from the 2024 PRCA report
The PR industry today
In today's fast-paced PR industry, high stress levels and burnout are becoming increasingly prevalent leaving professionals feeling demotivated, drained and unproductive.
Many PR agencies struggle with retaining motivated and engaged teams, as burnout and stress continue to take a toll on employee well-being, costing PR agency owners thousands.
91%
          of those in PR have experienced poor mental health at some point in the past year. A quarter are currently diagnosed with a mental health condition.*
60%
          have told someone at work that they've struggled with their mental wellbeing, up from 51% last year.*
58%
          said an overwhelming workload was a key source of workplace stress, the same as seen in 2022.*
59%
         said having too much work to do is the biggest barrier to taking time off to deal with mental health. Three in five of those who experienced poor mental health cited this as a reason for not taking time off.*
29%
         Almost three in ten have found their job stressful, similar to last year (30%).
*Stats from the 2024 PRCA report
How do we do it?
Pushing myself to the limit was never the solution
We use a unique blend of insights and diagnostics, top-tier PR training, leadership coaching, productivity tools, mindset, and resilience training, as well as well-being know-how.
What's the return?
A positive, vibrant work culture leading to happier and healthier PR firms that are significantly more productive and in the long-run more profitable.
Hi, I'm Lynda Williams.
Fueled by my passion for success, I built and led an award-winning consultancy and coaching business for a decade. Even with hard work and grit, the relentless pressure of the industry took its toll, leaving me and my team overwhelmed and burnt out. Realising the need for change, I took a step back.
​During this pause, I've studied high-functioning organisations big and small and their secret to their sustained growth. While it seems like work and life balance is very elusive, it is achievable.
​
​From there, I created my own signature system to help business owners and their teams rebuild their foundations for a healthy and productive work culture. Starting with the public relations and communications industry, the WorkWell System will help you break free from the downhill path of burnout, constant crisis management, and overall unsustainable growth.
How do we do it?
We use a unique blend of insights and diagnostics, top-tier PR training, leadership coaching, productivity tools, mindset, and resilience training, as well as well-being know-how.
What's the return?
A positive, vibrant work culture leading to
happier and healthier PR firms that are significantly more productive and in the long-run more profitable.
The step-by-step
The step-by-step
Create a thriving team with the WorkWell System
STEP 1
​The Diagnostics Lab
A DATA-LED AUDIT PROVIDING THOROUGH INSIGHTS INTO AGENCY LIFE.
A two-hour meeting will be held to understand your current pain points and processes, what's working well, and areas you currently identify for improvement.
​
​​​We'll then deep dive into the diagnostics including the Holistic PR Employee Survey and the Operational Health Analysis assessment tools.
THE HOLISTIC PR EMPLOYEE SURVEY
Our online assessment collects insights from employees at all job levels, focusing on time management, leadership, productivity, health, and hybrid work.
It's designed for quick completion with minimal disruption and requires some pre-survey preparation.
This approach provides a comprehensive view of employee experiences, aiding in informed decision-making and targeted interventions.
THE OPERATIONAL HEALTH ANALYSIS
This evaluation tool assesses the effectiveness of operational systems, including internal communications, team meetings, client onboarding, and vision days.
This assessment helps key stakeholders identify strengths, weaknesses, and areas for improvement, enabling data-driven decisions and strategic changes to optimize performance.
​This approach enhances operational efficiency, fosters collaboration, and aligns processes with organizational goals.
STEP 2
​Remedies, intervention
and detox
We'll start with a virtual call to review our findings, providing a bird's-eye view of your business across all verticals. We’ll then discuss our approach to ensure your workplace thrives.
A half-day workshop is then tailored based on our audit to address the most critical needs, either in person or virtually, Over the next three months, we will cover four 90-minute online group coaching/training workshops. Additional workshops are available ala carte.
Workshop will cover, but are not limited to:
- Building resilience and Managing Stress - inside and outside of work
- Client Managment - The Magic Formula
- Team Building and Connection
- Managing the Managers (Newbies Into Leadership Roles/Refresher)
- From the Top Down (Leadership and Visionary Development for Senior Directors)
STEP 3
Round-the-clock drip:
​the WorkWell PR Academy
The WorkWell PR Academy is a yearly membership programme designed to equip PR agencies to evolve through proven modern techniques and training, layered with mindset and wellbeing to make the workplace thrive.
​As well as all past webinars, included in the membership are downloadable workbooks and frameworks on best practices which include:
- PR Training - from powerful press releases and crisis management, to using AI and creating news from nothing we tick all the boxes of what needs to be covered in today’s PR world.
- Management, Career development and Leadership — from managing clients to managing teams and what it takes to get a promotion, all the nitty gritty to help teams transform.
- Productivity and Mindset - we coach on the best practices to make the most of your working day including beating procrastination, the latest in brain science and productivity zones.
Create a thriving team with the WorkWell System
STEP 1
​The Diagnostics Lab
A DATA-LED AUDIT PROVIDING THOROUGH INSIGHTS INTO AGENCY LIFE.
A two-hour online meeting will be held to understand current pain points, processes - what’s working well and areas you currently identify for improvement.
​
​​We'll then deep dive into the diagnostics including the Holistic PR Employee Survey and the Operational Health Analysis assessment tools.
THE HOLISTIC PR EMPLOYEE SURVEY
Our online assessment collects insights from employees at all job levels, focusing on time management, leadership, productivity, health, and hybrid work.
It's designed for quick completion with minimal disruption and requires some pre-survey preparation.
This approach provides a comprehensive view of employee experiences, aiding in informed decision-making and targeted interventions.
THE OPERATIONAL HEALTH ANALYSIS
This evaluation tool assesses the effectiveness of operational systems, including internal communications, team meetings, client onboarding, and vision days.
This assessment helps key stakeholders identify strengths, weaknesses, and areas for improvement, enabling data-driven decisions and strategic changes to optimize performance.
​This approach enhances operational efficiency, fosters collaboration, and aligns processes with organizational goals.
STEP 2
​Remedies, intervention and detox
We'll start with a virtual call to review our findings, providing a bird's-eye view of your business across all verticals. We’ll then discuss our approach to ensure your workplace thrives.
A half-day online workshop is then tailored based on our audit to address the most critical needs. Over the next three months, we will cover four 90-minute online group coaching or training workshops. Additional workshops are available ala carte and supplementary costs apply for in person workshop.
​Workshop will cover, but are not limited to:
- Building Resilience and Managing Stress —inside and outside of work
- Client Management - The Magic Formula
- Team Building and Connection
- From the Top Down (Leadership and Visionary Development for Senior Directors)Â
STEP 3
Round-the-clock drip:
​the WorkWell PR Academy
The WorkWell PR Academy is a yearly membership programme designed to equip PR agencies to evolve through proven modern techniques and training, layered with mindset and wellbeing to make the workplace thrive.
​As well as all past webinars, included in the membership are downloadable workbooks and frameworks on best practices which include:
- PR Training - from powerful press releases and crisis management, to using AI and creating news from nothing we tick all the boxes of what needs to be covered in today's PR world.
- Productivity and Mindset - we coach on the best practices to make the most of your working day including beating procrastination, the latest in brain science and productivity zones.
- Management, Career development and Leadership - from managing clients to managing teams and what it takes to get a promotion, all the nitty gritty to help teams transform.
2
Just-for-You Remedies, Interventions and Detox
3
WorkWell PR Academy
WorkWell System Essentials
Individual elements of the WorkWell System are available a la carte.
Choose and use the specific components you need for a tailored experience, whenever you need it!
1-2-1 Coaching and Mentorship (75 minutes)
In a 1-2-1 coaching and mentorship session, you will receive personalised and holistic guidance to address specific challenges you are dealing with in your career and in dealing with stress, burnout, and other issues. This 75-minute session is your space to ask Lynda regarding your unique concerns, as well as receive actionable insights and clear action plans for you to follow through.
1-2-1 Coaching and Mentorship (10 sessions)
Engage in a comprehensive 10-session coaching and mentorship program, receiving personalised guidance to tackle career challenges, stress, and burnout. Each 75-minute session allows you to discuss your unique issues with Lynda, gaining actionable insights and tailored action plans. Throughout the 10 sessions, you will benefit from ongoing support and accountability, along with regular feedback to refine strategies and achieve your goals.
Bespoke Group Coaching/Workshop
The bespoke group coaching workshop sessions are tailored to the specific needs of the group where Lynda identifies their specific challenges and addresses problems with actionable solutions. Participants will engage in workshop exercises that address PR skills and implementing better practices while also prioritising mental health within the fast-paced PR industry.Â
The WorkWell PR Academy
The WorkWell PR Academy is a yearly membership program designed to help PR agencies thrive through modern techniques and training, incorporating mindset and well-being to create a productive workplace. Monthly sessions cover a wide range of topics, from PR skills to leadership and mental health. Access includes past workshops and downloadable workbooks on best practices, productivity, career leadership, and more.
Thrive in the PR industry
Discover actionable insights and strategies to overcome challenges and excel in PR.
Enter your email address to download the roadmap and receive updates from Lynda.
Thrive in the PR industry
Discover actionable insights and strategies to overcome challenges and excel in PR.
Enter your email address to download the roadmap.
About Lynda Williams
In the fast-paced PR industry, Lynda led an award-winning successful communication consultancy driven by her deep-rooted passion for helping businesses succeed. Amid the industry's rigorous demands, she embarked on a personal journey towards holistic well-being, as well as delving into coaching and mindset training.
Reflecting on the intersection of success and health, Lynda now focuses on empowering others to lead thriving professional lives whilst keeping their health, stress and anxiety in check. Through a balanced approach, she assists individuals and businesses in breaking free from limiting patterns and supports them in achieving their goals.
Drawing on her experience as a life coach and PR mentor, Lynda advocates for sustainable growth by fostering constructive habits and nurturing empowered mindsets.
Here's what people say about Lynda
She brings top-notch expert knowledge and is connected to prominent names in the media industry.
Eugene Yip
Lynda has an incredible knowledge of the
PR landscape. She provides valuable advice on PR, including how to build strong relationships, and explains some of the challenges that PR professionals face.
Fernanda Nidecker​
I loved my session with Lynda! Lynda is without doubt an expert in her field.
Nina Mucalov
Lynda has an incredible knowledge of the
PR landscape. She provides valuable advice on PR, including how to build strong relationships, and explains some of the challenges that PR professionals face.
Fernanda Nidecker
I loved my session with Lynda! Lynda is without doubt an expert in her field.
Nina Mucalov
She brings top-notch expert knowledge and is connected to prominent names in the media industry.
Eugene Yip
Receive updates from Lynda
Lynda’s weekly newsletter provides free motivational and mindset tricks, humour and lived-experience anecdotes to help create a better life - at work and at home.
Straight in your inbox every Monday to gear you up for the week.
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