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The PR WorkWell Academy Masterclass presents:
Crisis Communications Management Essentials
Including a Live Case Study: Dissecting a leading hospitality firm's recent public crisis
Wednesday, 25th June 2025
8AM BST / 3PM SGT
The PR WorkWell Academy Masterclass presents
Crisis Communications Management Essentials
Including a Live Case Study: Dissecting a leading hospitality firm's recent public crisis
Wednesday, 25th June 2025
8AM BST / 3PM SGT
You will learn
Crisis-proof planning – Build communication strategies before you need them
Golden hour response – Navigate those critical first 60 minutes with confidence
Strategic stakeholder management – Know who to contact and when
Team command structure – Establish clear roles and decision-making processes
Media training essentials – Prepare spokespersons for any scenario
Reputation recovery – Turn crisis situations into opportunities
Perfect for: PR professionals, small business owners, solo marketers, or anyone responsible for protecting a brand's reputation
You will learn
- Crisis-proof planning – Build communication strategies before you need them
- Golden hour response – Navigate those critical first 60 minutes with confidence
- Strategic stakeholder management – Know who to contact and when
- Team command structure – Establish clear roles and decision-making processes
- Media training essentials – Prepare spokespersons for any scenario
- Reputation recovery – Turn crisis situations into opportunities
Perfect for: PR professionals, small business owners, solo marketers, or anyone responsible for protecting a brand's reputation
Register now
Crisis Communications Management Essentials
Including a Live Case Study: Dissecting a leading hospitality firm's recent public crisis
Wednesday, 25th June 2025
8AM BST / 3PM SGT
Team Registration (up to 10 seats): US$400
Single Registration (1 seat): US$150
Sign up for updates
Be the first to learn about our upcoming PR WorkWell Academy Masterclasses
COMING SOON
Full Details of July - September Masterclasses to be released but will include:
- The Art of PR Measurement beyond AVEs
- Creative Campaigns on Limited Budgets
- Managing Up, Down and Sideways
- Health optimisation for PR performance
- From Imposter to Empowered - turn self-doubt into confidence
- Mastering Difficult Conversations and Feedback - with clients and teams alike
About Lynda Williams
In the fast-paced PR industry, Lynda led an award-winning successful communication consultancy driven by her deep-rooted passion for helping businesses succeed. Amid the industry's rigorous demands, she embarked on a personal journey towards holistic well-being, as well as delving into coaching and mindset training.
Drawing on her experience as a life coach and PR mentor, Lynda advocates for sustainable growth by fostering constructive habits and nurturing empowered mindsets.
Reflecting on the intersection of success and health, Lynda now focuses on empowering others to lead thriving professional lives whilst keeping their health, stress and anxiety in check. Through a balanced approach, she assists individuals and businesses in breaking free from limiting patterns and supports them in achieving their goals.
Sign up for updates
Be the first to learn about our upcoming PR WorkWell Academy Masterclasses
COMING SOON
Full Details of July - September Masterclasses to be released but will include:
- The Art of PR Measurement beyond AVEs
- Creative Campaigns on Limited Budgets
- Managing Up, Down and Sideways
- Health optimisation for PR performance
- From Imposter to Empowered - turn self-doubt into confidence
- Mastering Difficult Conversations and Feedback - with clients and teams alike
About Lynda Williams
In the fast-paced PR industry, Lynda led an award-winning successful communication consultancy driven by her deep-rooted passion for helping businesses succeed. Amid the industry's rigorous demands, she embarked on a personal journey towards holistic well-being, as well as delving into coaching and mindset training.
Reflecting on the intersection of success and health, Lynda now focuses on empowering others to lead thriving professional lives whilst keeping their health, stress and anxiety in check. Through a balanced approach, she assists individuals and businesses in breaking free from limiting patterns and supports them in achieving their goals.
Drawing on her experience as a life coach and PR mentor, Lynda advocates for sustainable growth by fostering constructive habits and nurturing empowered mindsets.
As featured in
Here's what people say about Lynda
She brings top-notch expert knowledge and is connected to prominent names in the media industry.
Eugene Yip
Lynda has an incredible knowledge of the
PR landscape. She provides valuable advice on PR, including how to build strong relationships, and explains some of the challenges that PR professionals face.
Fernanda Nidecker
I loved my session with Lynda! Lynda is without doubt an expert in her field.
Nina Mucalov
Lynda has an incredible knowledge of the
PR landscape. She provides valuable advice on PR, including how to build strong relationships, and explains some of the challenges that PR professionals face.
Fernanda Nidecker
I loved my session with Lynda! Lynda is without doubt an expert in her field.
Nina Mucalov
She brings top-notch expert knowledge and is connected to prominent names in the media industry.
Eugene Yip
